Good revenue management takes a combination of experience, tools and data
How do you build a pricing plan for the year? As competitors change their prices, how do you adapt the plan week by week or even day by day?
You need experts who know what information is needed and what decisions to make. Pricing requires specialist revenue management software, but you also need core elements like a channel manager to connect to the berth booking engine to take direct bookings on your website.
A huge range of data goes into setting the optimal price, from visitors to your website, feeder markets to your region, calendar impacts of those visiting (such as school holidays), local market events, previous trends, future events and competitor data