BENETTI LEADS THE SURGING ITALIAN BOATING INDUSTRY WITH CURRENT ORDERS VALUED AT €700M
Italian shipyard Benetti is currently rapidly expanding its market growth as the Mediterranean yachting season approaches. Benetti boasts an order book of 34 superyachts valued at €700 million (c. £60.9 million) which, for the Azimut Benetti Group, translates into exceeding €1 billion (c. £869 million) in total.
Under the present COVID-19 restrictions, the nautical market has enjoyed a busy season, originating from the widespread desire for escape, freedom and safety, which can be enjoyed at sea. Benetti has seized this market moment with a wide range of new-generation models to consolidate the boom in sales.
This success results as much from the strong numbers in the composite mega yacht division from 29 to 44 metres (95 to 144 feet), as from the custom steel division, which has sold 15 yachts with a concentration in the 50- to 70-metre (164- to 229-foot) range.
Particularly impressive are the successes of the Benetti Oasis 40M, a yacht in such demand that it was necessary to double the number of moulds and that soon will be followed by a sistership a little bit smaller in size. Other standout models include the Benetti Motopanfilo 37M, which evokes of the lines of the iconic 1950s Benetti Gabbiano, as well as the Benetti B.Yond 37M, a 4-deck explorer under construction that will be the most eco-sustainable yacht available in this market segment.