Digital Marina Marketing & Online Distribution
Optimize conversion from your marina website and on 3rd party platforms,
and run compelling advertising campaigns to reach new audiences
How does Digital Marina Marketing work?
What are some of the actions taken by the digital Marina Marketing Team
- Google My Business review, for example replacing any photos that are not optimal.
- Google Analytics (GA) Review – Creation of guidelines. If Marine Project has control over the marina website, a full integration of GA is included.
- Facebook & Google Ads; Development of advertising campaigns aimed at increasing direct requests and bookings, growing social media following and interaction, acquisition of new emails for the marina’s database, and other goals to be established according to the property’s needs.
- Increase marina online visibility (across all channels) with creation and diffusion of online adverts, flash sales, e-campaigns, …
- Set-up and management of new distribution systems or booking channels (GDS, new Online partners etc.)
How does it work?
In the first month of partnership, you will be presented with a strategy for the year that will include key dates and which markets are advised for which actions.
What does a digital marina marketing team do?
Everything to do with your digital presence from the marina website to the social media posts, Marine Project has a specialist to help. Whether it be monitoring and enhancing your presence across marina-booking sites and the like, guiding more people to request and book a berth directly on your marina website or ensuring that there is an online engagement with your fans and followers.
A website requires regular updates to remain relevant. Actions such as package uploads, a constantly changing menu selection, periodic picture updates, and the creation of new on-demand pages are central to our offer and the success of your digital marina strategy.
It is essential for your business to secure important and personal data, both yours and that of your clients. One of our goals is to avoid any website downtime, to keep your database secure, and to maintain user trust.
An easy-to-use, responsive and attractive marina website is a key tool to generate berth requests and bookings. Our aim is to convey your brand’s identity, to display the most accurate information, and to drive new business via your own berth-booking system.
Online Ads (Google, Facebook, Instagram, Linkedln and more)
Online ad campaigns play a central role in driving new business to your marina property. Our ad campaigns range from passive ad placements to actively seeking out previous website visitors, putting your marina in front of the right customer, growing your social following, and communicating your offers to those who are more likely to book with you.
Keeping in contact with regular, new and potential customers is a necessary step to generate direct berth-bookings and to build customer loyalty.
Development of partnerships and creation of campaigns for promoting the marina with events venues, tourism portals, content creators, and on advertising platforms.
Content is King
Creating captivating content is an essential tool to influence your customers. We make sure your page is populated with interesting and regular posts so that your website feels relevant and adheres to best SEO practices.
Upon checking your marina website’s key demographics, we translate your content to the main feeder market languages to make sure booking directly on your marina website is as easy as possible in any language relevant to your marina.
Google My business
Having information on your Google My Business profile facilitates search-result traffic to your website, leading to an improved user journey.
It is essential to analyze user traffic data to learn how your potential guests reach your page and how they behave on it. This allows us to create the right strategy for the right customer at the right time.
By analyzing the behavior of your online visitors, we can track what kind of page or service is in higher demand and where our efforts are more likely to generate a significant return on investment.
Google Analytics Integration
Creation of guidelines for Google Analytics. If RegiÔtels has control over the hotel website, a full integration of Google Analytics is included.