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DIGITAL MARKETING

DIGITAL MARKETING

Digital Marina Marketing & Online Distribution

Optimize conversion from your marina website and on 3rd party platforms,
and run compelling advertising campaigns to reach new audiences

Performing well in digital marketing is the most important thing marinas can do

A compelling online presence and effective online advertising are the most essential basic requirements to ensure a profitable marine business.

Is your marina website optimized so that customers will actually see you when they search online? When they visit your marina website, does the design of the site and the words and images encourage people to book or request a berth directly?
Likewise on a third-party platform like marinas.com, when your marina appears in a list of results, do the words and images give the best possible impression so that customers choose you instead of a competitor?

If a marina does not appear in search results, customers cannot make bookings. Customers will be less likely to book with marinas which look out of date.

Marinas can’t rely on existing customers and organic growth to maintain a profitable business. Online advertising is the most effective way to reach new customers, and marina operators can be sure that their competitors are building awareness with customers who might consider their marina.

There is no substitute for experienced, skilled digital marketing expertise

Marina investors don’t have the time and expertise to keep up with all of the ways in which they need to maintain their marina’s presence. Web design, search engine algorithms, social media channels – all are important and all change regularly.

All marinas have a website but after only a few months these can become outdated as search engines change their algorithms. Styles change quickly and if customers think the marina looks out of date online, they think that their experience at the marina will be the same. Which social media channels to use and what content works for which audience can change surprisingly quickly, and marina investors can find themselves left behind.

Marine Project is the perfect partner

Marine Project team is an expert in digital marina marketing. With our unparalleled combination of digital expertise and deep knowledge of the yachting industrie sector, we have built highly effective websites for dozens of partner marinas. We have been commissioned by regional tourism authorities to build and implement highly impactful marketing campaigns to raise awareness and drive bookings to marinas.

Working with Marine Project is successful

We have put together a comprehensive package of digital marketing services so that marina investors can rest easy knowing that nothing will be missed. Unlike other digital agencies, we already know the marina world intimately so we can quickly move together to the right solution without needing to learn important industry concepts. We are highly flexible: we know that every marina is different, and we make sure we produce the right approach for every partner.

How does Digital Marina Marketing work?

What are some of the actions taken by the digital Marina Marketing Team

  • Google My Business review, for example replacing any photos that are not optimal.
  • Google Analytics (GA) Review – Creation of guidelines. If Marine Project has control over the marina website, a full integration of GA is included.
  • Facebook & Google Ads; Development of advertising campaigns aimed at increasing direct requests and bookings, growing social media following and interaction, acquisition of new emails for the marina’s database, and other goals to be established according to the property’s needs.
  • Increase marina online visibility (across all channels) with creation and diffusion of online adverts, flash sales, e-campaigns, …
  • Set-up and management of new distribution systems or booking channels (GDS, new Online partners etc.)

How does it work?

In the first month of partnership, you will be presented with a strategy for the year that will include key dates and which markets are advised for which actions.

What does a digital marina marketing team do?

Everything to do with your digital presence from the marina website to the social media posts, Marine Project has a specialist to help. Whether it be monitoring and enhancing your presence across marina-booking sites and the like, guiding more people to request and book a berth directly on your marina website or ensuring that there is an online engagement with your fans and followers.

Continuous updates

A website requires regular updates to remain relevant. Actions such as package uploads, a constantly changing menu selection, periodic picture updates, and the creation of new on-demand pages are central to our offer and the success of your digital marina strategy.

Security

It is essential for your business to secure important and personal data, both yours and that of your clients. One of our goals is to avoid any website downtime, to keep your database secure, and to maintain user trust.

Webdesign

An easy-to-use, responsive and attractive marina website is a key tool to generate berth requests and bookings. Our aim is to convey your brand’s identity, to display the most accurate information, and to drive new business via your own berth-booking system.

Online Ads (Google, Facebook, Instagram, Linkedln and more)

Online ad campaigns play a central role in driving new business to your marina property. Our ad campaigns range from passive ad placements to actively seeking out previous website visitors, putting your marina in front of the right customer, growing your social following, and communicating your offers to those who are more likely to book with you.

Email marketing

Keeping in contact with regular, new and potential customers is a necessary step to generate direct berth-bookings and to build customer loyalty.

Partnership creation

Development of partnerships and creation of campaigns for promoting the marina with events venues, tourism portals, content creators, and on advertising platforms.

Content is King

Creating captivating content is an essential tool to influence your customers. We make sure your page is populated with interesting and regular posts so that your website feels relevant and adheres to best SEO practices.

Translations

Upon checking your marina website’s key demographics, we translate your content to the main feeder market languages to make sure booking directly on your marina website is as easy as possible in any language relevant to your marina.

Google My business

Having information on your Google My Business profile facilitates search-result traffic to your website, leading to an improved user journey.

Traffic analysis

It is essential to analyze user traffic data to learn how your potential guests reach your page and how they behave on it. This allows us to create the right strategy for the right customer at the right time.

User Behavior

By analyzing the behavior of your online visitors, we can track what kind of page or service is in higher demand and where our efforts are more likely to generate a significant return on investment.

Google Analytics Integration

Creation of guidelines for Google Analytics. If RegiÔtels has control over the hotel website, a full integration of Google Analytics is included.

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