Princess yachts breaks records
- Impressive number of 21 sold yachts, worth in excess of £38m, was achieved at the boot 2019 in Düsseldorf
- Princess Yachts helped boot Düsseldorf celebrate its 50th anniversary with three global debuts – F45, V78 and Y85
- Princess confirms big orders for 2019 and 2020 along with the announcement of the new V55
Princess Yachts, the UK’s largest luxury yacht brand, has announced it sold a total of 21 yachts worth in excess of 43 million euros at boot Düsseldorf, with more confirmed orders anticipated in the coming days.
Princess displayed 11 yachts at its stand at boot Düsseldorf, including three global debuts for the Y85, V78 and F45. Princess’s iconic Project 31, a heritage vessel built in 1968, and the revolutionary new R35 performance sports yacht were other highlights of the line-up which celebrated boot Düsseldorf’s 50th birthday in style.
Antony Sheriff, Executive Chairman, Princess Yachts said: “Princess Yachts was proud to celebrate 50 years of boot Düsseldorf with what I believe was our most impressive and inspiring show stand ever. We have a rich history with boot Düsseldorf, having exhibited for the past 40 years, which makes 2019 all the more special as it delivered outstanding sales results.
“Our own business has rocketed in recent years, combining our traditional values with innovations from leaders in design and technology, so it was only natural to bring those partnerships to the show. I believe many of our visitors, customers and guests appreciated the technology and design philosophy presented by BAR Technologies, Pininfarina and Princess”.
Boot Düsseldorf saw record numbers of 250,000 visitors attending the January show with Princess customers travelling from as far as Mexico, Brazil, Australia, Canada and Thailand to attend the boot.
by Adalbert Oster