& Online Distribution
Optimize conversion from your marina website and on 3rd party platforms,
and run compelling advertising campaigns to reach new audiences
Performing well in digital marketing is the most important thing marinas can do
A compelling online presence and effective online advertising are the most essential basic requirements to ensure a profitable marine business.
Is your marina website optimized so that customers will actually see you when they search online? When they visit your marina website, does the design of the site and the words and images encourage people to book or request a berth directly?
Likewise on a third-party platform like marinas.com, when your marina appears in a list of results, do the words and images give the best possible impression so that customers choose you instead of a competitor?
If a marina does not appear in search results, customers cannot make bookings. Customers will be less likely to book with marinas which look out of date.
Marinas can’t rely on existing customers and organic growth to maintain a profitable business. Online advertising is the most effective way to reach new customers, and marina operators can be sure that their competitors are building awareness with customers who might consider their marina.
There is no substitute for experienced, skilled digital marketing expertise
Marina investors don’t have the time and expertise to keep up with all of the ways in which they need to maintain their marina’s presence. Web design, search engine algorithms, social media channels – all are important and all change regularly.
All marinas have a website but after only a few months these can become outdated as search engines change their algorithms. Styles change quickly and if customers think the marina looks out of date online, they think that their experience at the marina will be the same. Which social media channels to use and what content works for which audience can change surprisingly quickly, and marina investors can find themselves left behind.
Marine Project is the perfect partner
Marine Project team is an expert in digital marina marketing. With our unparalleled combination of digital expertise and deep knowledge of the yachting industrie sector, we have built highly effective websites for dozens of partner marinas. We have been commissioned by regional tourism authorities to build and implement highly impactful marketing campaigns to raise awareness and drive bookings to marinas.
Working with Marine Project is successful
How does Digital Marina Marketing work?
DIGITAL MARKETING
What are some of the actions taken by the digital Marina Marketing Team
- Google My Business review, for example replacing any photos that are not optimal.
- Google Analytics (GA) Review – Creation of guidelines. If Marine Project has control over the marina website, a full integration of GA is included.
- Facebook & Google Ads; Development of advertising campaigns aimed at increasing direct requests and bookings, growing social media following and interaction, acquisition of new emails for the marina’s database, and other goals to be established according to the property’s needs.
- Increase marina online visibility (across all channels) with creation and diffusion of online adverts, flash sales, e-campaigns, …
- Set-up and management of new distribution systems or booking channels (GDS, new Online partners etc.)
How it is work?
In the first month of partnership, you will be presented with a strategy for the year that will include key dates and which markets are advised for which actions.
What does a digital marina marketing team do?
WEBISTE
Continuous updates
Content
Creating captivating content is an essential tool to influence your customers. We make sure your page is populated with interesting and regular posts so that your website feels relevant and adheres to best SEO practices.
Webdesign
An easy-to-use, responsive and attractive marina website is a key tool to generate berth requests and bookings. Our aim is to convey your brand’s identity, to display the most accurate information, and to drive new business via your own berth-booking system.
ADVERTISING
Online Ads (Google, Facebook, Instagram, Linkedln and more)
Online ad campaigns play a central role in driving new business to your marina property. Our ad campaigns range from passive ad placements to actively seeking out previous website visitors, putting your marina in front of the right customer, growing your social following, and communicating your offers to those who are more likely to book with you.
Email Marketing
eeping in contact with regular, new and potential customers is a necessary step to generate direct berth-bookings and to build customer loyalty.
Partnership creation
ANALYSIS
Traffic Analysis
It is essential to analyze user traffic data to learn how your potential guests reach your page and how they behave on it. This allows us to create the right strategy for the right customer at the right time.
